Product-launch markets spend most of their life in a rumor phase with no resolvable information, which is ideal quoting territory: flow is steady, the fair value barely moves, and the participants are speculating rather than informed. The risk is concentrated in known windows — keynote events, scheduled announcements, embargo lifts. You earn the spread through the rumor stretch and stand fully aside for every dated event on the calendar.
Markets on Polymarket where rumor-window quoting on launch markets is the natural play:
