Box-office markets follow a rigid weekly rhythm: Thursday previews, Friday actuals late that night, studio estimates Sunday morning, actuals Monday. Between those drops nothing changes, and at each one everything does. You quote both sides through the dead stretches and pull ahead of every scheduled number, then re-anchor fair value on the new figure. The whole strategy is knowing the reporting calendar better than the people you are quoting to.
Markets on Polymarket where weekend box-office reporting-cycle quoting is the natural play: