In the hours before a game the sportsbook consensus is a very stable fair value, which makes it an unusually safe anchor to quote around. You post both sides at a spread either side of the book-implied probability and collect from traders who want in or out immediately. The discipline is knowing exactly when to stop: lineup confirmations, injury news and the closing-line move are all scheduled or semi-scheduled events that make you the slow side.
Markets on Polymarket where pre-game quoting against the consensus line is the natural play: